about
why we built this
we wanted a single address that could become anything. not a link tree. not a website builder. something in between — fast enough to set up in thirty seconds, powerful enough to run a business on.
the problem we saw
the internet gives you infinite ways to publish. but every platform wants you to fit their format. social media gives you a profile. website builders give you a project. link-in-bio tools give you a list.
none of them give you an address that grows with you.
we kept seeing the same thing — people outgrowing their tools, migrating between platforms, losing their audience along the way. a creator starts with a link page, then needs a blog. a restaurant puts up a menu, then wants to take orders. a developer builds a portfolio, then needs documentation.
every time, they had to start over somewhere new.
what we built instead
bb.bi is one address that evolves. claim a handle — that's your starting point. add links, write a blog, build a full site, host images, run a quiz, take orders. all from the same URL.
we didn't build another website builder. we built an address that adapts. the simplest version is a link page. the most complex is a full web application. most people land somewhere in between, and that's exactly right.
who we are
bb.bi is made by Glory Lab, Inc. — a small team that believes the best tools disappear into the work. we don't want you to think about your tools. we want you to think about what you're making.
we're self-funded, intentionally small, and optimizing for longevity over growth. no venture capital, no pressure to monetize your attention. our business model is simple: we make something useful, you pay if you want more.
what we believe
simplicity is a feature
the best interface is the one you don't notice. we remove complexity so you can focus on what matters.
your content, your rules
no ads, no tracking, no algorithm deciding who sees your work. you own everything you create.
start free, stay free
the free plan isn't a trial. it's a real product. paid plans exist for people who want more — not because the free version is artificially limited.
build to last
we're not chasing the next funding round. we're building something that works today and still works in ten years.