case study
a website for your small business
landing page, about, products, contact — a multi-page site without the complexity
who this is for
you run a small business or an indie brand. a coffee roaster, a ceramics studio, a yoga instructor, a freelance consultant, a local bakery, a nail salon. you need a website — not a social media page, a real website — but you don't need WordPress, Shopify, or a web developer.
you need a few pages: a landing page that shows what you do, an about page, maybe a products or services page, and a way for people to contact you. that's it. no CMS, no e-commerce platform, no monthly subscription to a website builder you'll barely use.
what bb.bi gives you
a handle that becomes your URL. subpages for site structure. an AI that builds each page from your description. a contact form plugin so people can reach you. all managed from a single dashboard.
noma-coffee.bb.bi → landing page noma-coffee.bb.bi/about → your story noma-coffee.bb.bi/beans → what you sell noma-coffee.bb.bi/wholesale → B2B inquiry page noma-coffee.bb.bi/contact → contact form
what you need
pro plan gives you subpages, a subdomain, and 500 AI credits per year. $9.99/year — less than one month of most website builders.
building your site
1. the landing page
your home page is the first thing people see. describe your business and the feeling you want:
"landing page for a specialty coffee roaster in Portland. warm, earthy palette — deep brown, cream, terracotta. hero section with our tagline: 'roasted small, shipped fresh.' below that: three featured beans with name and tasting notes. then a short about section and a link to the contact page. clean, confident, artisan feel. no stock photos."
the AI generates a complete page. refine until it feels right — make the hero taller, use a serif font for headings, add more breathing room between sections.
2. subpages
create subpages from the dashboard: /about, /beans, /contact. for each one, open the AI assistant and describe what the page should contain. use style reference to point at your landing page — the AI will match the typography, colors, and layout patterns automatically.
this is how you get a cohesive multi-page site without designing each page from zero. describe the content, reference the style, generate.
3. the contact form
enable the contact form plugin from the dashboard. configure your fields — name, email, message, or whatever you need. then generate a contact page with the AI — it knows the plugin is enabled and wires up the form automatically.
submissions appear in your dashboard. no email forwarding to set up, no third-party form service.
4. adding a blog (optional)
want to share updates, announce new products, or write about your process? enable the posts plugin. write posts in the dashboard, and the AI can generate a blog section on your site that pulls from your posts automatically.
site navigation
a multi-page site needs navigation. when you generate a page with the AI, mention your site structure in the prompt — the AI will create a nav bar with links to your subpages:
"include a minimal navigation bar at the top: home, about, beans, contact. highlight the current page. sticky on scroll. same nav on every page."
use the same navigation prompt (or style reference) across all pages so the nav stays consistent. internal links use relative paths — /about, /beans — which work automatically with bb.bi's routing.
why this works for small businesses
it looks professional
the AI generates pages that match your brand description — not a template with your logo swapped in. a ceramics studio and a coffee roaster will get completely different pages because they described completely different things.
it costs almost nothing
$9.99/year for a multi-page site with a subdomain, contact form, and 500 AI credits. that's the price of two coffees for a full year of hosting. no surprise charges, no overage fees.
you can update it yourself
change your hours? update a product description? add a seasonal page? open the AI assistant and describe the change. no waiting on a developer, no learning a CMS. if you can describe it, you can build it.
it grows with you
start with a single page on the free plan. upgrade to pro when you need subpages. add a blog with the posts plugin. add image hosting with the media library. you're never locked into a tier — upgrade when you need it.
example: a coffee roaster
Noma Coffee is a two-person roastery. they claim noma-coffee as their handle and upgrade to pro.
they describe their landing page — earthy tones, a hero with their tagline, featured beans section. the AI generates it. they refine the typography and publish. then they create subpages:
- /about — their story, photos of the roastery, values
- /beans — current offerings with origin, process, and tasting notes
- /wholesale — a contact form for B2B inquiries with fields for business name, volume, and message
- /contact — general contact form, location, hours
each page is generated with the AI using the landing page as a style reference. the whole site took an afternoon. total cost: $9.99 for the year.
later, they enable the posts plugin and start a blog — origin stories, brewing guides, new batch announcements. each post lives under noma-coffee.bb.bi/blog/... and the AI generates a matching blog layout.
your business deserves a website
claim a handle, describe your brand, and let the AI build your site. add pages as you need them. $9.99/year for everything.