case study
the quiz people actually finish
personality tests, trivia, compatibility quizzes — shareable, viral, and entirely yours
quizzes are the most shared content on the internet
there's a reason BuzzFeed built an empire on "Which Disney Princess Are You?" — quizzes tap into something deeper than curiosity. people take them to learn about themselves, to compare with friends, to argue about results in a group chat at midnight. they're inherently social. the result isn't the end — it's the beginning of a conversation.
but building a good quiz has always been either expensive (hire a developer) or limiting (use a quiz platform that hosts it on their domain, plasters their branding everywhere, and charges you monthly for the privilege of collecting email addresses). the quiz isn't yours. the traffic isn't yours. the audience isn't yours.
what if you could build a quiz on your own page, with your own design, and the AI writes the questions?
how it works
enable the quiz plugin. create a quiz in the dashboard — give it a title, pick a type (scored or personality), and hit "AI generate." describe your topic in one sentence. the AI generates 10 questions with options, scores, and result descriptions. review, tweak if you want, publish.
"How well do you know Tokyo?" → 10 questions, 4 options each → scores 0-3 per answer → result ranges: 0-10 "Tourist" — you've seen the highlights 11-20 "Local Guide" — you know the backstreets 21-30 "True Tokyoite" — you probably have a favorite konbini
then generate a page with the AI. it knows the quiz plugin is active and builds a beautiful, interactive quiz page — styled to match your site, fully functional, with smooth transitions between questions and an animated result reveal. no code required.
what you need
plan
pro — $9.99/yr
plugin
quiz (included with pro)
AI generation
10 credits per quiz
subdomain
yourname.bb.bi
two types of quiz, infinite possibilities
scored quizzes
each answer earns points. the total determines the result. great for trivia, knowledge tests, and "how well do you know X" formats. the AI assigns difficulty scores automatically — harder questions are worth more.
"How well do you know Japanese culture?"
10 questions ranging from easy (what is sushi?) to obscure (what is the Bon Odori festival?). scores from 0-30 with four result tiers. share your score, challenge friends to beat it.
"Are you smarter than a high schooler?"
math, science, history, literature — mixed subjects that make people feel clever or humbled. the result message is the shareable moment: "I got 27/30 — apparently I peaked in 10th grade."
"How well does your partner know you?"
custom questions about yourself. send the link to your partner and see how many they get right. couples share this in stories. engagement rates are absurd.
personality quizzes
each answer maps to a personality type. the type with the most answers wins. great for "what type of X are you" formats. the AI creates 3-5 personality types and writes vivid, shareable descriptions for each.
"What type of traveler are you?"
The Explorer, The Foodie, The Culture Vulture, The Beach Bum, The Planner. each result has a paragraph describing the type in a way that feels so accurate people screenshot it.
"Which coffee are you?"
Espresso (intense, no-nonsense), Matcha Latte (calm, aesthetic-driven), Cold Brew (low-key, reliable), Affogato (indulgent, knows what they want). silly, shareable, memorable.
"What's your love language — really?"
not the surface-level version you've seen before. questions about mundane moments — how you apologize, what annoys you, what you do on a boring Sunday. the results feel eerily personal.
building a quiz in 5 minutes
1. create the quiz
go to your quiz plugin dashboard. click "new quiz." give it a title. pick scored or personality. that's the setup.
2. generate questions with AI
click "AI generate" and describe your topic in a sentence or two:
"A personality quiz about what type of remote worker you are. Fun, slightly sarcastic tone. Think Buzzfeed but smarter."
the AI generates 10 questions with 4 options each, assigns personality buckets (or scores), and creates result descriptions. review the output — change a question, adjust a score, tweak a result description. or just publish as-is if it's good.
3. generate the page
create a new page on your bb.bi site (or use the homepage). in the AI page builder, describe how you want the quiz to look:
"Interactive quiz page. One question at a time with smooth transitions. Progress bar at the top. Each option is a large clickable card. After submitting, show the result with an animated reveal. Include a 'share result' button. Clean, modern, warm color palette."
the AI knows bb.quiz is available and builds the entire interactive experience — question rendering, answer tracking, submission, result display, sharing. fully functional from the first generation.
4. share it
your quiz lives at yourname.bb.bi/quiz (or wherever you put it). share the link. watch the submissions roll in from your dashboard.
why quizzes go viral
the result is the content
nobody shares a blog post that says "10 facts about coffee." everyone shares a result that says "you're a Flat White — understated, quietly sophisticated, and better than people give you credit for." the result is the thing people screenshot, text to friends, post in stories.
it's a conversation starter
"what did you get?" is one of the most powerful questions in social dynamics. it creates instant common ground. two strangers who both got "The Explorer" have something to talk about. a couple who got opposite results has something to laugh about. the quiz becomes a social object.
completion rates are insane
the average blog post gets read for 15 seconds. the average quiz gets completed by 80%+ of people who start it. ten questions feel like nothing when each one is interesting and the reward (your result) is just around the corner. it's the most engaging content format that exists.
it drives traffic back to you
when someone shares their result, they share your link. every share is a new visitor. every visitor might take the quiz themselves. it's a loop — the kind of organic distribution that paid ads can't replicate.
who builds quizzes on bb.bi
content creators
a YouTuber makes a "How well do you know me?" quiz and links it in their bio. fans compete for the highest score. the quiz link gets more clicks than any other link. it's interactive, personal, and gives fans a reason to engage beyond watching.
educators & tutors
a language teacher creates "How much Japanese do you actually know?" — not as homework, but as a shareable challenge. students take it, share results on social media, and drive new students to the teacher's page. education that markets itself.
brands & small businesses
a coffee shop creates "What's your coffee personality?" — each result recommends a drink from their menu. a bookstore creates "What should you read next?" — each result links to a book they sell. the quiz becomes a recommendation engine disguised as entertainment.
couples & friend groups
"How well do you know our relationship?" for a wedding page. "Which member of our friend group are you?" for a reunion page. quizzes that are inside jokes made interactive — the kind of thing that gets passed around in group chats for days.
example: a travel creator
Yuki runs a travel account. she claims yuki as her handle and enables the quiz plugin.
she creates two quizzes. the first is a scored quiz: "How well do you know Tokyo?" — 10 questions from easy to hard, with four result tiers from "Tourist" to "True Tokyoite." the AI generates all 10 questions in one click. she changes one question about Harajuku because the AI's answer was slightly off. done.
the second is a personality quiz: "What type of traveler are you?" — The Explorer, The Foodie, The Culture Vulture, The Planner. each result has a vivid description and a recommended destination. Yuki adds a line to each result linking to her blog posts about those destinations.
she generates a quiz page with the AI — one question at a time, animated transitions, a colorful result reveal. the page matches her site's aesthetic: warm, editorial, with a hint of wanderlust.
she shares the Tokyo quiz in her Instagram story. 300 people take it in the first day. 40% share their results. "I'm a True Tokyoite — yuki.bb.bi/tokyo-quiz" appears in dozens of stories. each one is a link back to her page.
the personality quiz performs even better. people screenshot their result type and tag friends. "You're definitely The Foodie." the quiz becomes a conversation. the conversation drives traffic. the traffic discovers her blog, her guides, her other quizzes.
total investment: $9.99/year and 20 minutes of her time.
the details that matter
your domain, your audience
the quiz lives on your bb.bi page. not on a third-party quiz platform's domain. when someone shares their result, the link goes to your site. the traffic, the engagement, the audience — all yours.
AI writes the questions, you control the quality
generating questions takes 5 seconds. reviewing them takes 2 minutes. the AI handles the tedious work — writing 10 questions, 40 options, score assignments, result descriptions. you handle the creative direction — is the tone right? are the results memorable? does the last question have a good punchline?
the page is fully custom
this isn't an embedded widget or an iframe from a quiz service. the AI generates a complete, styled page using Tailwind CSS and the quiz SDK. you can make it look like anything — a minimalist single-question-at-a-time flow, a scrollable list, a retro game show, a magazine spread. describe it, and the AI builds it.
real-time dashboard
see every submission — who took the quiz, what they scored, what result they got. watch engagement happen in real time. no third-party analytics needed.
your next viral moment is a quiz away
claim a handle, enable the quiz plugin, and let the AI write your questions. 10 questions, 5 minutes, one link that people will actually share. $9.99/year.