case study
one link for everything you do
not a list of buttons — an actual page that represents you
you are not a list of links
every link-in-bio tool gives you the same thing: your profile picture at the top, a stack of colored buttons in the middle, a logo at the bottom. millions of people, all with pages that look identical except for the colors and the avatar.
that's not a personal page. that's a form you filled out.
your link-in-bio is the single most-visited page you'll ever own. it's in your Instagram bio, your Twitter profile, your email signature, your business card. the one URL that represents you — and it looks like a parking lot of buttons.
what if it looked like you instead
bb.bi gives you a blank page and an AI that builds it from your description. not a template picker. not a drag-and-drop builder with 6 button styles. a blank page — you describe who you are, what you want it to feel like, and the AI generates a complete page that's yours.
a musician gets a dark, moody page with album art and streaming links. a designer gets a clean, typographic page with a project grid. a baker gets something warm and inviting with a menu and location. not because they picked different templates — because they described different things.
bb.bi/ren → musician — dark, cinematic, album links bb.bi/hana → florist — soft pastels, shop info, booking bb.bi/kai → developer — minimal, monochrome, project list bb.bi/yuki → illustrator — playful, colorful, art gallery
same platform. completely different pages. because the design comes from you, not from a theme store.
what you need
a link-in-bio page works on the free plan. no plugins, no subscription, no credit card. 15 AI credits is enough to generate and refine your page several times. your URL is bb.bi/yourname — short enough for any bio.
from zero to live in five minutes
1. claim your name
sign up and pick a handle — your name, your brand, your alias. this becomes bb.bi/yourname. short, clean, memorable. the kind of URL you actually want to put in an Instagram bio.
2. describe yourself
open the AI assistant and describe what you want. don't think about layout or code — describe who you are and what feeling you want the page to have:
"personal page for a music producer based in Berlin. dark background, warm amber accents. my name 'Ren' large at the top. below that: links to Spotify, SoundCloud, YouTube, Instagram. then a section about upcoming shows with dates and cities. at the bottom, an email for booking inquiries. should feel like a concert poster, not a tech product."
or something completely different:
"link page for a freelance translator (JP/EN/ZH). clean, professional, light background. my name and a one-line intro at the top. then three sections: services, recent clients, contact. each section minimal — just text and links. feel: calm, trustworthy, no-nonsense."
3. generate
the AI generates a complete HTML page. not a wireframe, not a mockup — a real, working page with layout, typography, colors, and hover states. every page is unique because every description is unique.
4. refine
look at the result. tell the AI what to adjust — make my name bigger, add more space between sections, make the links more subtle. or select a specific section in the visual preview and edit just that part. each refinement costs 1 credit.
5. publish
hit publish. your page is live at bb.bi/yourname. put it in your bio. done.
why this is different from linktree
it's a page, not a form
linktree gives you a form to fill out — title, links, colors. bb.bi gives you a page to design. the difference is the same as filling out a resume template versus designing your own. one looks like everyone else's. the other looks like yours.
no "powered by" badge
your page is your page. no branding, no watermark, no footer link. visitors see your content and nothing else. on the free plan.
you own the HTML
the generated page is standard HTML and CSS. you can open the code editor and change anything — add an animation, embed a video, write custom CSS. there's no proprietary format, no abstraction layer. if you know HTML, you have total control. if you don't, the AI handles it.
it's genuinely free
not "free with ads." not "free but your page says 'made with X.'" not "free for 3 links." free — one page, 15 AI credits, a clean URL, no strings. upgrade to pro only if you want subpages or a custom subdomain.
make it do more
a link-in-bio page is a starting point. enable plugins to add functionality without adding complexity:
- counter — see how many people visit your page, or add a "like" button (free)
- contact form — let people message you directly from the page, no email exposed (free)
- guestbook — a public comment wall where visitors can leave a note (pro)
- posts — add a blog or updates section to your page (free)
- media library — host images with permanent short URLs for sharing (pro)
enable a plugin, and the AI knows about it — ask it to "add a contact form" and it wires everything up automatically using the plugin's SDK.
three people, three pages
Ren — music producer
dark page, amber accents, his name in oversized condensed type. streaming links styled as a tracklist — Spotify, SoundCloud, Apple Music — each with a thin border and hover glow. upcoming shows listed below with city and date. an email at the bottom for bookings. feels like a concert poster.
Hana — florist
soft cream background, sage green type. her shop name at the top in a delicate serif. a short intro — "seasonal arrangements, weddings, events." then links to her Instagram, her booking form, and her location on Google Maps. a section for current seasonal highlights. feels like a handwritten note.
Kai — open-source developer
stark white background, black text, one accent color. his name and a one-liner: "I build tools for developers." then a list of projects — each with a name, a one-line description, and a GitHub link. no icons, no avatars, no color blocks. just clear text with generous spacing. feels like a README that you'd actually want to read.
none of these look like the same product. that's the point. the page adapts to the person — the person never adapts to the page.
it grows when you do
start with a single link-in-bio page on the free plan. when you're ready, the same platform scales with you:
- upgrade to pro — add subpages for projects, a blog, an about page
- enable a subdomain — ren.bb.bi instead of bb.bi/ren
- add a contact form, a guestbook, page view counter
- turn it into a full personal site, a portfolio, a business page
you don't outgrow bb.bi — you just use more of it. your URL never changes, your page history is preserved, and everything you've built stays.
your link deserves better than a list of buttons
claim your name, describe who you are, and watch the AI build a page that actually looks like you. free, no credit card, live in five minutes.